Therapists Make Amazing Business Owners—Even With Imposter Syndrome Whispering in Their Ear

Therapist putting out the open sign for her newly opened business she runs

Let’s be real: therapists aren’t the first people who jump up and say, “I’m going to crush it as a business owner!” In fact, many of us (yes, I’m talking to you) spend our free time wondering if we’re even good enough at being therapists—never mind running a whole business. Imposter syndrome loves to show up uninvited, making you feel like you’re pretending to know what you’re doing.

Here’s the thing, though: therapists have some killer superpowers that make them naturals at business. Seriously, you’ve been training for this for years—whether you know it or not. So, if you’ve been doubting your ability to build a thriving business, let me give you five reasons why you’re more equipped than you think.

1. You Know How to Listen Like a Boss

Your active listening skills are a chef’s kiss. You don’t just hear people; you see them, feel them, and sometimes even finish their sentences (in your head, because of boundaries). This skill is pure gold in business.

For example: When potential clients start rambling about their struggles, you can pick up on what they really need—even if they don’t say it outright. That’s how you create offers that actually solve their problems.

How to leverage this: Turn those listening ears into market-research magic. Ask your audience questions, listen to what they say (and don’t say), and tailor your services accordingly. Suddenly, you’re not just a business owner—you’re a mind reader.

2. Problem-Solving? You’ve Got That in the Bag

You’ve spent years untangling other people’s problems. Guess what? That same brainpower can be used to create killer products or services. Therapists don’t just solve problems—they see around corners and anticipate them.

For example: Maybe you’re an anxiety expert who’s seen the same patterns in 90% of your clients. You could bundle up your best tools into a course (cough cough, like my program Thrive More, Stress Less) and help hundreds of people at once instead of just one at a time.

How to leverage this: Look at what you do every day in therapy sessions. What’s a common struggle your clients face, and how can you turn that into a scalable solution? Boom—you just leveled up your business.

3. You’re Basically an Empathy Jedi

Let’s face it: most people aren’t great at making others feel truly understood. But you? You’re a pro. Your empathy is what makes clients trust you, and in business, trust is the name of the game.

For example: Imagine running a group program for burnt-out entrepreneurs. Your ability to actually get it when they talk about feeling like a fraud will set you apart from all those “hustle harder” coaches out there. Clients will flock to you because they feel safe in your hands.

How to leverage this: Let your empathy shine in your marketing. Share your own story, validate your audience’s struggles, and make them feel seen. They’ll know you’re the real deal and not just another person trying to sell them something.

4. You Have a Strong Moral Compass (and People Love That)

You’re all about doing what’s right—even when it’s not easy. That integrity? It’s like gold in the business world. People want to work with someone they can trust, and you’re already that person.

For example: Whether you’re coaching, consulting, or selling products, your clients know you’ll approach everything with professionalism and respect. You’d never cross a boundary or overpromise just to make a sale.

How to leverage this: Highlight your ethical approach in your branding. Let your audience know you’re all about evidence-based practices, honesty, and putting their needs first. It’s not just good business—it’s your business.

5. You’re Resilient as Hell

Therapists deal with some heavy stuff. You’ve learned how to stay calm under pressure, adapt when things go sideways, and bounce back from tough days. Running a business? It’s basically the same thing.

For example: Say you launch a new workshop, and only two people sign up. Instead of throwing in the towel, you evaluate what went wrong, tweak your strategy, and try again. That resilience is what keeps businesses alive.

How to leverage this: When things get hard (and they will), remind yourself of all the tough situations you’ve handled in the therapy room. If you can help someone process their childhood trauma, you can absolutely handle a bad launch.

Let’s Get Real About Imposter Syndrome

Yes, imposter syndrome will probably come knocking. It’ll tell you that you’re “just a therapist” and not cut out for this whole business thing. But here’s the truth: you’re not just a therapist. You’re a problem-solving, empathy-wielding, boundary-setting superhero with all the tools you need to crush it as a business owner.

So, let’s flip the script. Instead of letting imposter syndrome run the show, lean into your strengths:

• Celebrate your wins, no matter how small.

• Join a community of therapist-entrepreneurs who get it.

• Keep learning and growing, just like you do in therapy work.

You’ve already got everything you need to succeed—you just have to own it. Now go out there and build the business of your dreams. You’ve got this!

Which of these strengths do you think is your secret sauce? Let me know—I’d love to hear about your journey!

Ready to Take the First Step Towards Anxiety Relief and Build Your Dream Business?

If you’re struggling with anxiety about building your business and looking for practical tools to help you manage anxiety and build confidence, download my free 29-page workbook on understanding anxiety. It’s packed with:

• Education to help you understand what’s happening in your mind and body.

• Proven tools to calm anxiety and regain control.

• Guidance on creating a personalized routine for lasting change.

This workbook is the perfect starting point to help you live in alignment with your truth while managing anxiety.

Download your free guide now and take the first step towards a more peaceful, confident you.